PALE VALLEY BREWING CO.
Pale Valley is an illustrative branding project based around folk legend.
CONCEPT
The concept behind Pale Valley beer stems from creatures of folklore. Different flavors correspond with different creatures and each flavor is determined by the region the creature is from.
I decided to start with one of my favorite cryptids here, The Wendigo. I named it after Lake Windigo because of the lakes history in Native American culture and for its namesake.
